The Passive CEO

Alfred's Blog · Issue #1 · October 13, 2026

The Muse Money Topics Breakdown

Five weeks after Mark Zuckerberg announced Muse, here's everything hot around it — the biggest videos, the money-making angles ranked by views, the top Facebook posts with real numbers, and the risks nobody mentions. Researched fresh this morning.

The short version

Three things to know.

  1. 1."Found money" is the angle dominating YouTube. Bill negotiation, subscription refunds, the #MuseMoneyChallenge — Zuckerberg's own framing is "Muse will make you money," and his money interview is the #2 Muse video on YouTube at 1.1M views.
  2. 2.The biggest Muse video overall is Cleo Abram's interview with Alexandr Wang at 1.2M views — "The Biggest Launch Since ChatGPT."
  3. 3.The launch numbers are wild: 2.8M downloads in the first 12 days (faster than ChatGPT), #1 free iOS app, Meta stock up ~27% since announcement — and a new Muse Wonder model dropped October 12.

YouTube

The biggest Muse videos, ranked.

View counts read directly from YouTube on October 13, 2026.

  1. 1."The Biggest Launch Since ChatGPT (Muse)" — Cleo Abram 1.2M views · 68-min interview with Meta's Alexandr Wang: what Muse does, why it's exploding, whether you can trust it.
  2. 2."Mark Zuckerberg on how Meta's Muse AI agent will make people money" — Alex Heath 1.1M views · Launch-day interview: an agent "working around the clock will make you money"; free tier + transaction-fee business model.
  3. 3."Meta Muse is an INCREDIBLE AI agent" — Alex Finn 346K views · Early feature tour: Goals/Feeds/Ideas tabs, Instagram + Facebook integration.
  4. 4."Muse Wonder: Zuckerberg and Wang's $100B AI" — Cheeky Pint 248K views in ~11 hours · The new Muse Wonder frontier model, launched Oct 12.
  5. 5."Building Muse, Working with Mark Zuckerberg & The Future of AI" — David Senra ~180K views · Wang: built Muse in 7 months; building trust with agents.
  6. 6."I Made Grok Bot, Dots & Muse Do the Same 3 Jobs (RAW RESULTS)" — Pat Simmons ~151K views · Three-way agent showdown: book a trip, run a YouTube production job, run a coffee company for 4 hours.
  7. 7."26 Meta Muse Use Cases I've Already Implemented" — Humanoid 140K views · "Most people are still only chatting with it" — calendar, finances, inbox, business automation.
  8. 8."Meta Muse is Best AI Agent Yet (Here's How I'm Making Money With It)" — Brandon Carter money angle68K views · Using Muse to run and grow an online fitness business with AI content workflows.
  9. 9."5 Proven Ways to Make Money with Meta Muse" — Christian Peverelli money angle59K views · Five monetization methods.
  10. 10."Make money, cut costs & run your life with Meta's Muse" — The Next New Thing money angle51K views · Real creator demos: negotiating bills by phone, price tracking, shopping with virtual cards, Facebook Marketplace flipping.
  11. 11."what can muse actually do?" — Full Value Dan 51K views · Honest week-long test: booked dinner, listed a $180 bike on Marketplace, negotiated a $150 offer up to $170.

The money

The 7 money-making angles, ranked by heat.

What creators are actually teaching — ordered by observed views and engagement.

  1. 1.Bill negotiation & "found money." Connect Muse to your email and accounts; it audits bills, negotiates rates, finds forgotten subscriptions, claims refunds. Meta's own #MuseMoneyChallenge seeded this — claimed wins include $3,500/yr car-insurance savings and a year-long forgotten subscription refund. Caution: many challenge posts came from Meta staff.
  2. 2.Small-business automation / AI agencies. Give Muse a goal ("run the business"), connect Shopify, QuickBooks, Stripe, Facebook Pages, Instagram analytics — it handles inbox, drafts, analytics, lead management. Muse for Small Business launched Sept 29; HighLevel added a Muse connector in October.
  3. 3.Facebook Marketplace flipping. Muse lists items, prices them, and negotiates buyer offers with your approval — demonstrated with a $180 bicycle and a $150 → $170 counter-negotiation.
  4. 4.Social-media-manager / content services. Muse drafts posts, replies to comments, builds 30-day content plans from saved Reels — sold as a retainer service to local businesses.
  5. 5.Real-estate wholesaling. Pair Muse with lead tools to find seller deals and automate outreach. Small but highly targeted audience.
  6. 6.Affiliate microbusinesses. Muse prices products, writes captions and hashtags, runs shoppable Shorts — "money while I'm sleeping."
  7. 7.The framing itself: "give it jobs, not prompts." Creators sell Muse as a hireable worker — a free AI employee that replaces virtual assistants. The honest version, repeated widely: "AI won't make you rich, but it can buy back a lot of your hours."

Facebook

The top Muse posts on Facebook.

Ranked by observed engagement (likes + comments + shares), checked signed-in on October 13, 2026. Facebook doesn't show view counts on these surfaces — only reactions, comments, and shares. The takeaway: personality beats product — Zuckerberg's gag post dwarfs everything, the official @muse page is quiet, and the money conversation is thin but real.

  1. 1.Mark Zuckerberg — "Muse ordered me 🍉 how thoughtful!" (watermelon photo gag) 235.9K likes · 29.7K comments · 3.5K shares · ~Oct 12. Not a money angle — lifestyle gag.
  2. 2.The Daily Show — Jon Stewart talks to Muse, "his wittle AI agent friend" 16.4K likes · 595 comments · 1.4K shares
  3. 3.Muse (official) — launch reel, Sept 8 2.4K likes · 819 comments · 262 shares
  4. 4.Meta — "daily musecase: take an abandoned to-do list from 2025 and ask Muse to take a stab at it," Oct 7 2.3K likes · 597 comments · 73 shares
  5. 5.Beyond Tahir — "This one is for EVERYONE. 🔥" 1.9K likes · 2.7K comments · 109 shares
  6. 6.Muse (official) — "no menus. no searching for the right button. just say what you want." 1.1K likes · 134 shares
  7. 7.Yahoo Finance — news post about the Muse AI agent 681 likes · 151 comments · 101 shares
  8. 8.Muse (official) — "The people have spoken: Muse has been busy. 👀," ~Oct 11–12 536 likes · 133 comments · 80 shares
  9. 9.Muhammad Hsaan — "Unlimited Muse Accounts Creation Method — No Verification Required!" money angle358 likes · 224 comments · 85 shares · Token-farming angle.
  10. 10.Meta — frontier-models reel ("Your Muse is about to get smarter, faster…"), Oct 12 280 likes · 67 comments
  11. 11.Muse (official) — same frontier-models reel 233 likes · 49 comments · 56 shares
  12. 12.Muse × Marina Mogilko — sponsored: "Gain a clearer perspective on your financial goals" money angle279 likes · Personal-finance angle.
  13. 13.Bunty Shah — "Why did Meta's Muse just knock ChatGPT off #1 on the App Store? … Because it's saving people real money" money angle195 likes · 34 comments · Strongest money-specific post found: covers #MuseMoneyChallenge, $3,500/yr insurance wins, download stats, app integrations.
  14. 14.Karel Baloun — "In one month together, Muse has saved me a total of $3838.18, over 13 distinct transactions" money angle~Oct 9 · Bill-savings + token-referral angle (engagement counts not shown).
  15. 15.Joey Lieber — "AI will save Americans thousands of dollars per year on groceries… I hooked Muse up to Instacart" money angle26 likes · 24 comments · Grocery-savings angle.

The open lane: no high-engagement posts exist yet about AI agencies, Marketplace flipping, side hustles, or business automation on Facebook — those searches returned 1–7 likes. Somebody's going to own that space.

Honest positioning

The risks, plainly.

  • Human contractors secretly made some of Muse's phone calls — rolled back after an incident. Worth knowing before you hand it your accounts.
  • A security flaw in Muse's cloud VM was found via bug bounty and rated SEV-2 by Meta.
  • Meta ran misleading "your friends are on Muse" social-proof ads — criticized publicly.
  • Amazon blocked Muse over credential-scraping concerns; Shopify embraced it.
  • Analysts flag below-par retention — big launch, but not yet a daily habit for most.

My rule stays the same: I only share what I've vetted, and "AI won't make you rich, but it can buy back a lot of your hours" is the honest pitch.

Free Business in a Box

Turn this into your setup.

Every angle above starts the same way: a free Muse account and the right first prompts. Join the list and I'll send you the free Business-in-a-Box guide — my Muse quick-start, referral code RDB2F0 for bonus tokens, and the exact prompt I use to plan content like this.

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