The Passive CEO

Free setup guide

Business in a Box.

This is the exact stack I use to run The Passive CEO: an AI assistant that does the work, an email platform that captures the audience, free hosting that puts it online, and your own domain name to tie it together. Five steps, one afternoon, and the prompts at the bottom hand the technical setup to your AI assistant.

Total cost: $0/mo ~$10/yr for your domain

  1. 1

    Get your AI assistant

    Download Muse and join with my link, then tap the code box to copy referral code RDB2F0 — paste it in the app's Settings within 48 hours of joining for bonus tokens. This assistant is the engine of the whole box: it will walk you through steps 2–4 and then run the business with you.


    Get Muse — code RDB2F0
  2. 2

    Systeme.io — your email list, free

    Sign up free with my link. This is where your audience lives: email list, signup funnels, and welcome automations in one place, on the free plan. I run my entire list on it.

    Start free on Systeme.io
  3. 3

    Cloudflare — your hosting, free

    Create a free Cloudflare account. Their Pages hosting puts your website online with SSL included, and the free tier is more than enough to start. No server to manage, no hosting bill.

    Sign up free on Cloudflare
  4. 4

    Namecheap — your domain name (and your LLC)

    Every business needs its address — and its legal foundation. Namecheap's Business Starter Kit bundles free LLC formation and a free .com for the first year, plus business email and a year of hosting. Note: there may be extra fees associated with the LLC registration and the domain name purchase — the Starter Kit covers the formation service and your first year of the domain. Your assistant will help you point the domain at Cloudflare so your site goes live on your own domain.

    Get your domain on Namecheap
  5. 5

    Connect it all with two prompts

    Copy each prompt below and paste it into your Muse chat. The first walks you — step by step, in plain language — through creating the API keys for Systeme.io and Cloudflare and connecting them to your assistant. The second hands your assistant the keys to your Namecheap account so it can run your domain back office: renewals, expiry dates, and new purchases. Once that's done, your assistant manages your email list, deploys your website, and watches your domains for you.

I want to build my free "business in a box" stack. Walk me through it one step at a time — do not move to the next step until the current one is verified working.

Step 1 — Systeme.io. Tell me exactly where to click to create a free API key in my Systeme.io account (what to name it, what settings to choose). Then connect it to yourself using your secure credential flow — I will not paste the key in chat. Once stored, verify it with a read-only API call, like listing my tags, and show me the result.

Step 2 — Cloudflare. Tell me exactly where to click to create an API token (dash.cloudflare.com → profile → My Profile → API Tokens → Create Custom Token, permission Account → Cloudflare Pages → Edit, scoped to my account). Then connect it using your secure credential flow. Once stored, verify it with a read-only call, like listing my Pages projects, and show me the result.

Step 3 — Deploy. Once both are verified, help me put a simple static website on Cloudflare Pages with a direct-upload deploy.

Explain each step in plain language before I do anything. If a step fails, stop and tell me exactly what went wrong and how to fix it. Nothing gets published or changed without my say-so.
I want you to run my Namecheap back office — everything domain-related, handled through my account.

1. Log into my Namecheap account through your browser. I'll approve the sign-in myself — I will not paste my password in chat. If the login hits a verification code or captcha, stop and tell me exactly what you need from me.
2. Once you're in, show me a simple list: every domain I own, when each one expires, and whether auto-renew is on.
3. For anything that needs changing — enabling auto-renew, renewing a domain, buying a new one — tell me what you recommend and wait for my go-ahead before you change anything.
4. From now on, when I ask about my domains, handle it through my account and confirm each change with me first.

Explain what you're doing in plain language at each step. Never change, buy, or renew anything without my explicit say-so.

Done — now turn it into income

Your box is built: assistant, email list, website, domain, LLC. Ready to turn it into your own AI business? Here's how to go straight there:

  1. Head back to thepassive.ceo
  2. Tap E-Business in the menu
  3. Open The Instant AI Agency — it walks you through packaging AI-powered services for clients, step by step
Back to thepassive.ceo

Affiliate disclosure: As an affiliate, I earn from qualifying purchases made through links on this page — at no extra cost to you. I only list offers I have vetted.